As skin care-obsessed product junkies, the owners of Mxt struggled to find products that actually worked for them. From this need, Mxt was born, a custom-mixed skin care product.

To create the branding for a product with essentially millions of products, we found inspiration in the fluidity of the ancient Japanese technique, Suminagashi. The process is a meditative experience while the result is always a completely unique print, much like what the owners of Mxt believe each person’s skin care routine should be.

Creative Direction, Brand Design, UX Design, Packaging Design, Social