Real families. Real science.
Real possibilities.
CBR — the best for your family.
CBR (Cord Blood Registry) enables families to plan for a healthy future by preserving their baby’s newborn stem cells. A baby's umbilical cord contains cord blood and cord tissue, both rich sources of unique stem cells that have the potential for healing and opens up the possibility of more successful transplants in the future.
This is personal.
The choice to preserve an umbilical cord after birth is an incredibly personal decision. To honor the sanctity of that decision, CBR needed a brand that felt honest, relatable and above all, real.
Real families.
Real science.
Real possibilities.
